People also say that long-tail keywords are easier to rank for. That can be true, but not always. It’s more accurate for what we like to call “topical long-tail keywords” than “supporting long-tail keywords.”

Effortlessly find opportunities and monitor performance with this Endbenutzer-friendly Dienstprogramm designed by the SEO experts at WebFX!

This is when you reach out to other site owners, editors, or webmasters and ask them to link to your page. For this to work, you need to have a clear value proposition. That’s where Verknüpfung building tactics come in.

Despite the breadth of various Hyperlink bait forms, we were able to distill some best practices for this type of content. Effective Verknüpfung bait is at least one of those things: 

It makes sense that Linker hand from big brand websites have more domain authority than Linke seite from small local businesses. For example, a link from a page on CNN is valuable because CNN is an authoritative website. Lesser-known websites have less authority.

Partnerships. Mutually beneficial business partnerships have plenty of upsides already, but there’s no reason you can’t use an existing relationship to put the spotlight more firmly on your business.

This will take you to the Backlinks report rein the Site Explorer tool. This report will show all your backlinks and Erheblich backlink data. 

The first is that topical long-tail keywords are often easier to rank for because they’Response less competitive. People aren’t willing to invest a lot of time and effort into ranking for topics with low traffic potential.

Does that mean it’s better to rank for “how to Auf dem postweg on instagram” than “how to get backlinks?” Not always. There’s no point ranking for that first read more keyword if you sell SEO software like us. It might bring lots of visitors, but none of them are likely to buy what we sell.

Let’s say that you sell pizza ovens online. You might Tümpel a keyword like “pizza dough” with its 43,000 monthly searches and think that trying to rank for it is a no-brainer.

Keywords are the foundation of SEO. You can’t possibly create or optimize content for search engines unless you know what people are searching for and what they want to Teich.

So is domain authority something you should ignore then? Definitely not. Increasing DR means that your Verknüpfung profile is getting stronger rein general which allows you to compete with more authoritative pages for keywords. Find out more about domain authority aka domain rating in this guide.  

Keywords are the words and phrases that people type into search engines to find what they’re looking for. 

Topical long-tail keywords are those with low individual search volumes that represent the most popular way of searching for a topic.